Facebook is the new trend for advertising. What once was a
place for college kids to get to know each other is now a place for businesses
to advertise and inform customers about themselves and upcoming promotions. Why
is having a Facebook business page so important to companies? How does a business get the word out that
they have a Facebook page? How does a business or company get people to “like”
their page? All of these questions will be answered in this post.
Facebook is the newest trend of marketing and communicating.
Before Facebook other trends of business communication included websites, and toll
free numbers. A Facebook business page is different from a Facebook profile
page, a Facebook business page is about branding your business, opening
channels of communication, and building credibility and good will with
customers and fans. The first step to getting people to like your Facebook page
is to create a page. Before you can create a page you need to figure out what
types of Facebook page do you want to create. So the real first step would be
to create goals of what page your business wants to create. Do you want a
business page that will share information about your company? Do you want a fan
page where people can comment and win prizes? Knowing what your goals are for
creating a Facebook page will help you create one.
Once you have successfully created your Facebook page, you
need to get the word out there. Part of having a Facebook page is to get people
to “like” your page. The way people can like you is to get the word out about
your page. A start would be to reach out to people who already like you. What
do I mean by this? Well if you are a business then you have other forms of
mediums in which you can get the word out about you Facebook page. A company
can use their websites to announce the page, and connect a link to the page. A
company can also send out a newsletter or an email announcing the page. After
you get some traffic directed to your page, a business or company get attract
more people by creating content.
It has been mentioned that the average Facebook user has 190
friends. Once a newly established Facebook page has a few friends, they can use
the people who “like” them to spread the word to their friends to get the word
out. If a company wants to get the word out about their Facebook page, the
company has to have to some interesting content on their page. Ways to get
people to “like” your page is to have contests and giveaways. When creating a
Facebook giveaway or contest, the company or business must have a valid prizes
and valid rules which contestants can easily access. Another way to get people
to your page is to prompt questions. People love to voice their opinions about
everything and anything. Open ended questions about relevant topics could
potentially go viral allowing free press to your page. Staying active is the
most important thing to do when you want people to “like” your page.
There are some posts a company wants to avoid on their
Facebook page. Some of the things to avoid when posting on Facebook, and this
might be obvious but all posts should be positive. Negativity attracts unwanted
attention to your page, plus most people want to read positive messages not negative
ones. You also want to avoid saying stuff like “don’t forget to like out page”,
“TGIF what are you doing this weekend” and avoid writing in an all capitals. When posting in all capitals it seems to the
reader that you are yelling them, and no one wants to be yelled at. Remember
the goal of a Facebook page is to get people to “like” you, if you yell all the
time the chance is your page will be unliked soon.
Facebook is a useful tool when it comes to communicating
with your clients. Getting people to “like” you is hard, but once you establish
a foundation, it is worth it. For more information about getting people to “like”
you click here!
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