Fox 25 Sports Marketing Report

SOCIAL MEDIA MARKETING PLAN WORKSHEET

This worksheet will help you sketch out a Social Media Marketing Plan.  It should become the basis of your plan. Download it. Fill in the blanks and deliver it to me at the specified due date. You will have a chance to revise based on my comments once before you begin implementation.

To achieve success in using social media, a business, nonprofit organization or cause must use the tools and media sites strategically and have a plan in place before doing anything.  A Social Media Marketing Plan is usually developed in conjunction with an overall Marketing Plan. You are not required to do a complete a Marketing Plan for this course, but it may help you to learn the key elements of a marketing plan. Those resources are listed in our other class document “Traditional and Social Media Marketing Plans” filed in BlackBoard. It may be interesting to note that some larger companies will combine the functions of Communications (Public Relations) and Marketing and, therefore, will have a plan for each function, and social media may fall under both or one or the other.  Smaller companies and organization may combine all these functions under “Communications” or “Marketing”. Still other very large companies are spreading social media work across ALL departments, beyond Communications and Marketing. Whatever the case, a plan is necessary.

A Social Media Marketing Plan and an overall Marketing Plan will draw from the same important data: Who is your target market? Who are you trying to reach? How can you best reach those people? What do you want those people to do once you reach them? 

Filling out each of the following 10 steps as completely as possible will result in a well-crafted Social Media Marketing Plan.

1) Who is your target audience?

To answer this question, you’ll need to refer to your company or organization’s Marketing Plan and/or conduct your own market research.  You may already have an idea about this, but if you do, please describe in your plan how you came to understand who your target audience is and list any data sources for this. List all the types of people your product or service should reach.

A). Primary research: You go directly to the source to gather data or ask questions. Primary research methods can include:

The Primary audience for Fox 25 Sports is men ages 15-35 that live in the New England area, specifically central Massachusetts, southern New Hampshire, and parts of Vermont (see diagram) and are sports fans.

 

 B). Secondary research: Using data that has been gathered and published by other researchers or sources. You can get secondary research by:

Source: http://www.allbusiness.com/marketing/market-research/2587-1.html#ixzz1ZOBGGn5p

Fox 25 Sports would also want to reach female New England Sports fans in the central Massachusetts, southern New Hampshire and Vermont area. Fox 25 Sports would eventually want to reach all New England sports fans in the country. 

According to the data, Fox 25 Sports did reach the male population, but the majority of our fans were women. Of the 85 likes, women made up 52.7 % and the males made up 47.3%. The data is not surprising based on the studies showing that women use Facebook more than men. The demographic is Fox25 Sports was aiming for was men ages 15-35. As you can see the majority of the 85 likes fell into the range of men ages 25-34. In the age group of 25-34, males make up 34.5%. The females make up 25.5% of the 24-34 age-demographic. According to the Facebook insights, Fox 25 Sports did reach the demographic they were aiming for.

When looking at the where our fans are coming from, Fox 25 sports reached its goal of Central Massachusetts, Southern New Hampshire, and parts of Vermont. The table below shows a wide range of places that our viewers are from. The Fox 25 Sports page reached Texas, Connecticut, Canada, New York and Tennessee.

2	South Boston, MA
2	Concepción, Tucuman, Argentina
1	Rancho Viejo, TX
1	Sunderland, MA
1	Nantucket, MA
1	Pembroke, MA
1	Marlborough, CT
1	Pepperell, MA
1	Dartmouth, MA
1	Windsor, CT
1	Nashville, TN
1	Providence, RI
1	Swampscott, MA
1	Long Branch, NJ
1	Abington, MA
1	Toronto, ON, Canada
1	Uxbridge, MA
1	White Plains, NY

2.     What are your business goals for using social media? Some goals you might consider include:

Fox 25 Sports has a few goals, our goals include…

1.      Improve awareness

2.      Encourage interaction on our new social media sites

3.      Educate New England sports fans on all news surrounding all New England sports.

I think I met the goals that were set. The Fox 25 sports Facebook page reached 85 people. Although we did encourage interaction, we only got people to “like” the pictures and the posts, but no one really commented on the posts. The Fox 25 Sports fans were educated about the local sports through articles and posts. We tried to give our fans pictures of the interviews and practices.

3.     For each goal you’ve listed above, be as specific as possible in answering each of these questions:

GOAL	DEADLINE	TACTICS	HOW WILL YOU MEASURE	Did you achieve goals?
Improve awareness on social media sites, gather 50 Facebook page likes	December 2, 2012, but it will be an ongoing process	Facebook and Twitter	The amount of 50 likes by December	yes
Increase Twitter followers by 50	December 2, 2012, this too will be an ongoing process	Facebook and Twitter	The amount of 50 followers by December	yes
Encourage interaction on social media sites	December 2, 2012, but will be an ongoing process	Facebook and Twitter	Interactions on the social media sites	yes
Educate New England sports fans	December 2, 2012 but an ongoing process	Facebook and Twitter	Amount of interaction on social media sites	Yes

Fox 25 Sports achieved its goals. Fox 25 Sports, ended with 85 Facebook likes, and 79 Twitter followers. Some different tactics that were taken on the Twitter site (@Fox25sports) was live tweeting, tweeting about trending topics, and pictures. The live tweeting was not very successful, Fox 25 Sports lost followers. Tweeting on trending topics did help gain followers and tweeting pictures also helped when finding followers. 

The Facebook page (Fox 25 Sports) was a different field. Fox 25 Sports tried to post stories off of ESPN Boston. Fox 25 Sports also posted pictures from practices and the locker-room interviews. The pictures were a success, people really liked to see the behind the scenes images. Fox 25 Sports also uploaded some videos from High School Game day (a segment on the show) that would get people excited for the Thanksgiving special. Fox 25 Sports also tried to encourage interaction with posts by posting posts with components, but that did not work out well. Most sports fans like the keep it stupid, keep it simple mentality. When we switched the posts to shorter, people liked the more posts.

4.     What are the preferred media by your target market(s)? For example:

Your answers to these questions may be part “gut feeling” and part “intuition”, but you MUST find data or information to back up your claim.    Please include links to any data you have used to inform your answer here.

Pew Internet and American Life Project: http://ww.pewinternet.org

According to the Pew internet reports, Twitter is the most used social media amongst young people.  Facebook is also the used in older crowds, and a good way to encourage interaction for fans. 

Fox 25 Sports really used the Facebook page. For sports fans the layout of Facebook seemed more efficient. The Facebook page had more of an audience with 85 people while Twitter only had an audience of 79. This could have been because the anchor Brendan Fitzgerald had his own Twitter page. Brendan’s Twitter page had a bigger audience than the Fox 25 Sports Twitter account. I also believe that the failure to update the Twitter and Facebook account had something to do the lack of interactions. The lack of consistency did not work in Fox 25 Sports favor.

5.     Message development

Message development is the key driver of whatever content you might create in your social media campaign. It is how you will know what to write or create on your social media sites. For example, if one of your key messages is “Binge drinking kills young adults”, you will then be able to craft that message creatively to different audiences (parents, teachers, young adults, law enforcement).

Fox 25 Sports has one key message; we are local people covering local sports on all levels, professional, college and high school.

6.     Staffing needs

Who	When and how
Me	Hootsuite, Twitter, Facebook and it they should be updated daily
Interns	Hootsuite, Twitter, Facebook and it they should be updated daily
Brendon (anchor)	Hootsuite, Twitter, Facebook and it they should be updated daily
Producers ( Chad and Mike)	Hootsuite, Twitter, Facebook and it they should be updated daily

We had the Anchor and Producer's update the social media sites. When the anchor and producers remembered to update the sites, they got attention. I was also updating the sites, but because I made some human errors due to rushing, my privileges were revoked. I tried to as if there was a way for me to send in posts and get them approved, but that did not get to far. The other interns did not have access to the sites. 

I was required to look at the top sports stories, but re-posting other people's work did not seem to get much attention to the site. When taking pictures of practices I had attended and uploading cool videos,worked better. Finding stories that were interesting vs stats also seemed to work. We also did not use Hootsuite, although I think it might have helped. Like I said before the social media was always an after thought. 

7.     Deadlines and timelines

a.       Create a calendar that shows when this campaign is going to launch and what will happen, specifically, for at least the first three months

Task	Deadline
Create a Facebook Page	October 9, 2012
Facebook posts	Daily
Create Twitter account	October 9, 2012
Twitting	Daily
Live Tweets	During game days

There were many challenges faced when meeting the deadlines. Some of the challenges were posting daily, and live tweeting. Posting daily was a challenge because I was not working for Fox daily, and the other interns were not responsible for posting. As for the anchor (Brendan) and the Producer (Chad and Mike), the social media was at the bottom of the list of thing that needed to be done for the show. There were only so many stories that were interesting to post, without repeating, and going out to gather pictures was a last thought. 

Another challenged I faced was rushing to post. I would not take my time and proof read everything and because of that errors were made. Due to the errors that were made, I was demoted and not allowed to post. Which lead to a lack of posting. 

The live tweeting during games was a challenge. During games, interns are required to log the games, which mean paying attention to everything that happens during the game. Trying to do live Tweets and all the other work during the games was not a success. We only did the live tweeting once. Tweeting during the games and trying to be first made was too difficult, and it lead to errors. I will say that Brendan (the Anchor) would live tweet on his own account, and tag the Fox 25 Sports page, but the Fox 25 Sports social media was always an afterthought.

8.     Identify social media tools (you must use at least three)

Tools/ sites	Who is Responsible
Facebook: the majority of viewers are on Facebook	Fox 25 Sports
Twitter: it is an upcoming social media and the younger crowd is on Twitter	Fox 25 Sports
My Fox Boston.com	Fox 25

When Fox 25 Sports posted to Facebook, we did not get much of a reaction. The posts that did get people to click the like button were pictures and videos. On October 9, 2012 we posted a video link to get people ready for Thanksgiving and High School Game day October 19

High School Friday

www.myfoxboston.com

(FOX 25 / MyFoxBoston.com) - Needham's got its work cut out Friday. Walpole has been dominant this season. FOX 25's Brendan Fitzgerald has more on this.

Top of Form

1Like · · Share

As you can see we only got one like, out of the 39 people that saw this link.  Another link that was liked was a video we posted showing a hit Wes Welker from the Patriots took. October 15

#Ouch

Wes Welker Get's Popped!!

www.youtube.com

Wes Welker gets hit with a BOOM!! New England vs. Seattle

1Unlike · · Share    44 people saw this post

Some other posts that got attention were stories about football. The Patriots lost to the Seahawks and highlights from the game were on an ESPN Boston website. The highlights I later posted got a few likes.

Fox 25 Sports shared a link.

October 14

The Seahawks rally to upset the Patriots in the final minutes of the game. http://sports.espn.go.com/boston/nfl/recap?gameId=321014026

New England Patriots vs. Seattle Seahawks - Recap - October 14, 2012

sports.espn.go.com

NFL Football Recap: Final statistics from the New England vs. Seattle game played on October 14, 2012

Other posts that did not have any sort of topic, and were just articles that went to the Fox 25 website did not get any attention. For example the post below.

 Fox 25 Sports shared a link.

October 25

Patriots solid run defense focused on Jackson

www.myfoxboston.com

FOXBOROUGH (AP) - Vince Wilfork likes to tangle in the trenches with big running backs. He'll face one of the biggest on Sunday. The next load charging at the 330-pound defensive tackle of the New Eng

Like · · Share

36 people saw this post

I think that a lot of our problem was that the Fox 25 news station had its own Facebook page and the sports department are responsible for the question of the day on the site. Since the home Facebook page did not help promote the sports page, I feel this had something to do with the littler interaction we got.

I also tried to take pictures from practices and games, but the managers of the site did not like putting the pictures up. Again I say updating the social media was last on the list of things to do, and the other interns were no help. I also feel that the anchor Brendan updated his page more than he tried to grow popularity for the sports page.

I had no control over the blog pages, but I do know the freelance producer likes to write and put up a few stories. Those stories did not have make it onto the Facebook or Twitter either and I do not have access to see how well they did on the website.

9.     Define your specific activities on each site

Site	Types of content	How often
Facebook	Sports stats, polls, pictures, top stories	Daily
Twitter	Updates, stats, scores	Daily
Myfoxboston.com	Big articles	Monthly

I ended up focusing mainly on the Facebook page. The Twitter page was mainly updated by the anchor and the producer. The anchor and producers had a function that is they hashtagged Fox25sport, then their personal tweets would be send out as a sports tweet. Some of the problems I faced were being switched off of the posting field. I had rushed a lot while posting and made many human errors.  I had asked them about getting posts approved, but there was no time for that. Another problem was remembering to have the producers and anchor update the page I have said this before, posting to Facebook and Twitter was always a last thought. It never seemed important. I think the fact there is a main Fox Boston page and that was updated with sports articles, news stories, polls and other material, that having just a sports page did not really compete. I think that writing original content was also a struggle. I feel we always would just repost stories other people wrote. When I went out to film audio I always took pictures, but Brendan (anchor) did not think it was necessary to post them to the page. 

As for the Myfoxboston.com I know the freelance producer wrote some stories about the Celtics and they had some views, but I do not have access to any of that data.

10.                         Determine how success will be measured. Will you…

Take advantage of the analytic packages available on the social networking sites. These can show the number of people (“fans”) participating, etc. Blogs will show you the number of page visits and views and which sites referred the reader to the blog. Facebook Insights are available to users (administrators) who maintain a page for an organization. Facebook Insights allow the administrator to see demographic information and fan interactions with the page over time. On Twitter, it’s possible to determine how many people click through when you post a link.

 

Success will be measured by gaining followers on Twitter and Likes on Facebook, by getting retweeted or interactions on the pages. Any increase in any of the social media numbers will be a success. Right now there is no Fox 25 Sports Facebook page, and there are 11 followers on the Twitter page.

I feel that we had success. We got 85 people liking our page in such a short period of time. We also got 79 Twitter followers in that short amount of time as well. What worked was videos, and pictures, and breaking news. Something that is hard to report when you are not at every single event. The videos were short and highlight, I think we posted two, one was a Youtube highlight (it did not have much quality) and the other one was a highlight for High school game day that was airing on Thanksgiving.

The Twitter page had some activity, but I think the success was due to the fact that if Brendan or one of the producer’s hashtagged Fox25 sport, then the tweet would also come out of the fox25 sports twitter account. This gave the Fox 25 Sports account mentions. It also brought in some viewers to our page. I think it both helped and hurt our audience.

TWITTER:

• Coming up on Fox 25 at 11:20 @theDAshow talks about the NFLs growing drug problem. Players blame Adderall, while NFL... http://t.co/LO7uzdvc Nov 30, 2012
• RT @fox25news: Do you have the half-billion-dollar ticket? Here are the winning Powerball numbers: 5 23 16 22 29,... http://t.co/0Q9vX9EI Nov 29, 2012
• Here's full explanation of Natick - Plymouth South game controversy as seen on #Fox25 at 6. #VIDEO http://t.co/VKoSZh9X http://t.co/Vsp1zUGw Nov 29, 2012
• Full explanation of the Natick - Plymouth South ball controversy coming up on #Fox25 at 6. I'll be joined by... http://t.co/5gMaRz6F Nov 28, 2012
• Coming up at 11:20... me and @theDAshow chat about Adderall in the NFL, how far BC has fallen, should the Sox trade... http://t.co/GuVMtLxs Nov 28, 2012
• Yikes. Highlights of this coming up on a special Tuesday night #HSGameday on #Fox25 at 10. RT @keith_pearson:... http://t.co/TVcsFP8E Nov 28, 2012
• If you missed it: Story on legally blind Tewksbury boy who hasn't let it stop him from playing football. #VIDEO http://t.co/AaYjta2w Nov 28, 2012
• RT @chad_amaral: Coming up at 1055 on @Fox25Sports @GregABedard joins @ocktalks to discuss the suspension of another @Patriots player # ... Nov 27, 2012
• RT @chad_amaral: Coming up at 10:55 @Fox25Sports with @sara_underwood #fox25 Nov 26, 2012
• @Slaby_Back_Ribs Sorry dude. Mistake made on the roster I got. Nice win though... good highlights. Nov 25, 2012
• If you missed our HS Thanksgiving Football Special, you can catch it tomorrow in the 9 o'clock hour of the #Fox25... http://t.co/u3AHOKbU Nov 23, 2012
• Since the Patriots are ROUTING the Jets, flip to #Fox25 at 10:30 for our Thanksgiving Football Special! #HSGameday http://t.co/bA0MLQJ2 Nov 23, 2012
• RT @FITZonFOX25: Heading out to a game this morning? Tweet us a pic... We'll show it on TV tonight! @HSGamedayFox25 @Fox25Sports @fox25news Nov 22, 2012
• RT @chad_amaral: Tomorrow on @Fox25Sports @1030pm complete recap of a busy day of H.S. Thanksgiving football @FITZonFOX25 & guests @ ... Nov 22, 2012
• Bob Ward in the house... does this mean we have team coverage? #Fox25 RT @Bward3: My view tonight. Go #NEPatriots!... http://t.co/lha1Q1Lv Nov 18, 2012
• Donald Fehr and Gary Bettman have been responsible for a combined 2,956 MLB/NHL games being cancelled since 1994... http://t.co/I4ouaZ4N Nov 17, 2012
• #NFL commish Roger Goodell to speak at Harvard School of Public Health in 20 mins to talk about making football... http://t.co/EVgSzFAy Nov 15, 2012
• Which is a bigger concern for the Patriots moving forward... Defensive struggles? Or the offense’s inability to close-out games? #fox25 Nov 12, 2012
• Coming up @jeffphowe and @FITZonFOX25 discuss a big win for the Pats, but did it need to be that close? Nov 12, 2012
• RT @FITZonFOX25: In 20 minutes... me and Pats writer @jeffphowe break down the Pats win on #Fox25News. Tune in! Nov 12, 2012
• RT @jeffphowe: RT @chad_amaral: Coming up at 11:20 @jeffphowe on @Fox25Sports to discuss another close call for the Pats #fox25 Nov 12, 2012
• RT @chad_amaral: Coming up at 11:20 @jeffphowe on @Fox25Sports to discuss another close call for the Pats #fox25 Nov 12, 2012
• RT @chad_amaral: Coming up at 11:22 in @Fox25Sports @FITZonFOX25 discusses sports election trends & who they are favoring going into ... Nov 05, 2012
• Also... @nickcafardo from the Boston Globe joins me to talk about the Red Sox and MLB free agency at 10:50. #Fox25 http://t.co/3KQkxEYQ Nov 05, 2012
• RT @FITZonFOX25: ESPN's Adam Schefter reports the #Patriots have traded for CB Aqib Talib. More details to come Nov 01, 2012
• RT @theDAshow: Catch it at 10:50p tonight! "Coming up on @Fox25Sports DA joins @ocktalks for C's predictions, plus weighs in on KG'S snu ... Nov 01, 2012
• @theDAshow joins @ocktalks for @celtics predictions, plus he weighs in on KG's snub of Ray Allen, was it the right or wrong thing to do? Nov 01, 2012
• After a nail bitter last week against the #Jets, the #Patriots make it look easy with a 45-7 victory over the #Rams in #London Oct 28, 2012
• #Patriots still in the lead going into 4th quarter, 38-7 Oct 28, 2012
• The #Patriots are leading the #Rams 28-7 as we head into half time, do you think the pats will finish this game strong? Oct 28, 2012
• TOUCHDOWN by Shane Vereen! #Patriots #Rams Oct 28, 2012
• RT @ocktalks: Thanks for staying up late with us! @heatherhegedus and I will be along shortly with the late edition! #fox25 Oct 25, 2012
• FACT: Teams winning Game 1 of the #WorldSeries have gone on to win the series 62% of the time. Oct 25, 2012
• Giants win game 1 over the Tigers... @fox25news coming up.. Oct 25, 2012
• RT @chad_amaral: Tonight on @Fox25Sports @ocktalks & @FOXSportsFowler talk fantasy football. Plus latest on @nhl lockout w/ C. Juli ... Oct 25, 2012
• Tonight on @Fox25Sports @ocktalks & @FOXSportsFowler talk fantasy football. Plus latest on @nhl lockout w/ C. Julien & P. Chiarelli #fox25 Oct 25, 2012
• Final Score: The #Patriots upset the #Jets in overtime 29-26 Oct 21, 2012
• Second half is underway and the #Patriots lead the #Jets 16-10 Oct 21, 2012
• It will be the #Jets who score first, with a 1 yard TD run by Greene, Patriots down by 7, #NYJvsNE Oct 21, 2012
• After the first offensive series, the Patriots are forced to punt the ball #NYJvsNE Oct 21, 2012
• RT @chad_amaral: RT @chad_amaral: Final: Walpole 31 Needham 0...highlights coming up on @Fox25Sports w/ @FITZonFOX25... http://t.co/bLOiNNOa Oct 20, 2012
• The NHL players met today to respond to the league's proposal to end the lockout and start a full season Nov. 2.http://t.co/P7uMmtef Oct 18, 2012
• Bettman says today's offers "nowhere close" to what league offered Tuesday #NHL #lockout Oct 18, 2012
• After a tough loss to the Seahawks, the #Patriots are ready to get back to the practice field! http://t.co/iMnQ7kfk Oct 17, 2012
• NHL proposes a new labor deal with a 50-50 split of hocket related revenue, http://t.co/Nvcmx9xK Oct 17, 2012
• Aftershocks will be felt when @theDAshow and @FITZonFOX25 go 4 downs on the Pats loss in Seattle tonight on #fox25... http://t.co/z2kGvXm2 Oct 17, 2012
• Wilfork post-game interview, "We didn't make enough plays, that's all I have to say" #NEvsSEA Oct 15, 2012
• The #Seahawks come from behind to upset the #patriots 24-23. #NEvsSEA Oct 14, 2012
• A 46yrd TD pass from Wilson to Rice gives the Seahawks the lead Oct 14, 2012
• Patrick Chung has left the game with a shoulder injury Oct 14, 2012
• Patriots’ defense forces the Seahawks to punt the ball, the Pats are up by 6 with 2:52 left in the game Oct 14, 2012
• Wilson is able to bring the Seahawks within 6points with a TD pass to Braylon Edwards. Pats lead 23-17 Oct 14, 2012
• A Gostkowski 35 yard field goal extends the Patriots lead 23-10 with 9:21 left in the game #NEvsSEA Oct 14, 2012
• Mayo forces a Seahawk fumble, and recovers it, New England ball Oct 14, 2012
• Tom Brady is intercepted again by the #Seahawks defense, this one had a 22yrd return #NEvsSEA Oct 14, 2012
• RT @Patriots: Brady's got 304 yards today - the 49th 300+ yard game of his career, good for 7th on the all-time list (tied w/ Warren Moon). Oct 14, 2012
• Sherman's the first to intercept Brady in his last 179 pass attempts #NEvsSEA Oct 14, 2012
• Brady gets picked off by Sherman #NEvsSEA Oct 14, 2012
• Willson batting the ball away and forcing the #Seahawks to punt Oct 14, 2012
• Brady called for intentional grounding, do you think the noise is affecting his game? #NEvsSEA Oct 14, 2012
• Here is another look at the hit Welker took in the first half. http://t.co/v7TMlL1F Oct 14, 2012
• Ryan drops the ball, #TomBrady and the #patriots take over at the #Seahawks 24yard line #NEvsSEA Oct 14, 2012
• Jones forces Wislon to fumble and Ninkovich recovers #NEvsSEA Oct 14, 2012
• Aaron Hernandez makes the TD catch after missing 3 games, the Pats went 15 plays for 80yrds. #NEvsSEA Oct 14, 2012
• the Seahawks answer the #Patriots with an 85yrd drive and a TD, Seahawks lead 10-7 #NEvsSEA Oct 14, 2012
• The Patriots answer the field goal , going 6 plays for 82yrds and a TD by Welker, Pats lead 7-3 #NEvsSEA Oct 14, 2012
• Brandon Spikes come up with a huge sack, holding the Seahawks to a field goal, Pats down 3-0 #NEvsSEA Oct 14, 2012
• Its game time, we want to know do you think the #patriots can silence the #seahawks? Oct 14, 2012
• Remember the story the #Sox denied about being for sale? New report says J.Henry shopping a minority stake in the team. http://t.co/YCTSoyTd Oct 13, 2012
• “@HSGamedayFox25: Perfect night for #HSGameday! Weymouth and Natick get ready for a clash of 5-0 teams!... http://t.co/fBuIIIDB Oct 12, 2012
• The #NHL is continuing to disappoint fans by not ending the #lockout. http://t.co/CKhV8PfV Oct 12, 2012
• Marky Mark vs Gronk #WHOYAGOT RT @AndyIsTweeting: @Fox25Sports check out the poster I made for our tweet-off! http://t.co/YRKuszcq Oct 11, 2012
• Boston Red Sox will interview Tim Wallach for the Manager position. http://t.co/tXVXd2vh Oct 11, 2012
• What tweet has Brandon Spikes in the media today, find out at 6pm on @fox25news Oct 11, 2012
• What does Mark Wahlberg, @RobGronkowski and Emerson school have in common? find out here: http://t.co/5IFe1y37 Oct 11, 2012
• Time to grade the Sox on their awful 2012 campaign. http://t.co/b1welmG9 #fox25 http://t.co/sRAhXKiO Oct 11, 2012
• Here is Zoltan on #Fox25 Morning News talking about Kevin Faulk and his fundraiser. http://t.co/qeqA33be http://t.co/7yGMO4xx Oct 10, 2012
• coming up at 10:55 we take a look at why 6 is an unlucky number for the #Jets #TimTebow #Sanchez #freaky #666 Oct 10, 2012
• Amazing catch! "FOX Sports: MLB @MLBONFOX #CocoCrisp is trending. This is why:" http://t.co/zkWhTkPB Oct 10, 2012
• Tonight at 11 on Fox 25 @theDAshow and @FITZonFOX25 go 4 downs on Pats/Broncos. Will Ridley be benched after his... http://t.co/Hj99qgAu Oct 10, 2012
• See what Belichick had to say about Kevin Faulk retiring after 13 years as a Patriot http://t.co/Eopg7nYK Oct 10, 2012
• Who will be benched? Tonight at 11 @FITZonFOX25 goes 4 downs w/ @theDAshow hear what they have to say about Welker's jokes & Ridley's fumble Oct 10, 2012
• What does @ZoltanMesko think about Kevin Faulks retirement & @WesWelker jokes? http://t.co/qeqA33be Oct 09, 2012
• Doug "VB" Goudie with Steve DeOssie on the #Fox25 morning news talking Patriots. http://t.co/Ol8JyZfe http://t.co/o7iVAGXO Oct 08, 2012
• Here's the full sidewalk press conference of Bobby Valentine. Bike helmet and all. #Fox25 http://t.co/9nB3Ctf1 http://t.co/J0BNPwb5 Oct 08, 2012
• Reading got all they could handle tonight from Burlington. Rockets escape with a 22-15 win. Highlights on #Fox25 at... http://t.co/sf9hsTS6 Oct 06, 2012
• RT @Fox25Sports: RT @Fox25Sports: Tonight on @Fox25Sports @theDAshow breaks down the @Patriots performance after... http://t.co/i5JAf9P4 Oct 06, 2012
• RT @Fox25Sports:Tonight on @Fox25Sports @theDAshow breaks down the @Patriots performance after 4 games tonight #fox25 http://t.co/4nVkroZd Oct 06, 2012
• Tonight on @Fox25Sports @theDAshow breaks down the @Patriots performance after four games tonight #fox25 http://t.co/4nVkroZd Oct 05, 2012
• RT @chad0723: RT @chad0723: How do the Red Sox get back to what they used to be..read my article on #fox25... http://t.co/NKwAI9Yu Oct 04, 2012
• RT @fox25news: RT @fox25news: The Red Sox: Big Splash, Big Mistake http://t.co/3DMyFMtl #fox25 http://t.co/snUlpiIY Oct 04, 2012
• RT @Fox25NewsFeed: RT @Fox25NewsFeed: The Red Sox: Big Splash, Big Mistake http://t.co/no6Ir2DC #fox25 http://t.co/3RCsJ8Ha Oct 04, 2012
• How do the Red Sox get back to what they used to be..read my article on #fox25 http://t.co/TQJYMP30 http://t.co/BQCBNPHj Oct 04, 2012
• #Patriots bounce back with big win in Buffalo. #RedSox wrap up in Baltimore. #USA collapses in #RyderCup loss. All on #Fox25 in 20 mins Oct 01, 2012
• New Celt Terry brushes off comparisons to Ray Allen. http://t.co/rmxnM7Ui Sep 29, 2012
• RT @HSGamedayFox25: RT @HSGamedayFox25: The field in Stoughton is ready... Nobody else is. #HSGameday coming up on... http://t.co/oqxksyXl Sep 28, 2012
• Tonight on @Fox25Sports @FITZonFOX25 is in Stoughton for @HSGamedayFox25 , @Patriots, & @celtics media day,@RedSox &... http://t.co/tZ1bX73o Sep 28, 2012
• @Romanwithauk this is our Fox 25 sports twitter account Sep 28, 2012
• Varitek gets new title with Red Sox. http://t.co/yTwg1hNM Sep 28, 2012
• One lockout over, time for the #NHL to kick it into high gear! Here's DA in our studio w/ his thoughts. http://t.co/MWiw1d5a Sep 27, 2012

  Extra Work:

During the semester I began to write for a web site called Hergamelife.com . This website is a female’s perspective on sports. I had gotten asked to write articles about the Patriots. This was something I was very excited about. The blogging platform was Wordpress.com and I was asked to write an article once a week. When I first began to write, it was hard for me to establish my voice. The posts I would do would only get 20-30 views. But as I began to write more and find my voice, my posts began to get more and more views. Some of my more popular articles were about the Patriots playing in London (379 views). The article was titles England Meet the New England Patriots. Some other articles that I wrote that got views were Sports and the Presidential election (239 views), Patriots: too close for comfort (233views), Patriots Adderall is not an excuse (212 views) and the latest article was Patriots welcome a new member (177 views). I realized when I tried to sound like a sports announcer, I did not get many views, but when I used my voice, the views have been going up. Another feature that helped was adding my Twitter handle to the website. People like to know you are human and connecting my Twitter helped out. 

The Blog is something that I have done on my own and am proud of. I write once a week.